Dinamika Dealer Management System (DMS)


Running a modern dealership—passenger cars, commercial vehicle, heavy equipment, or mixed fleets—demands end-to-end visibility, agile processes, and data-driven decisions. Dinamika DMS unifies every dealership function on a single, cloud-native platform so you can boost revenue, cut operating costs, and delight customers at every touch-point.


Why Dinamika DMS?

Dinamika DMS leverages the robust capabilities of Microsoft Dynamics 365, the industry-leading Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) platform, together with the Microsoft Power Platform, Azure, and AI-powered productivity tools such as Microsoft 365, Outlook, and Teams. Built on the trusted Microsoft Cloud ecosystem, Dinamika DMS delivers a unified, intelligent, and secure platform that connects every aspect of your dealership’s operations — from sales and service to inventory and finance.

With AI-driven insights, intelligent automation, and seamless integration across applications, Dinamika DMS empowers your teams to make data-driven decisions, enhance collaboration, and improve customer engagement — all within the familiar Microsoft environment. This unified approach maximizes productivity, reduces operational silos, and enables continuous innovation through the full power of the Microsoft stack.

Benefit What it means for you
All-in-one Microsoft stack CRM + ERP (Business Central) + analytics on the secure Azure cloud—no data silos, no risky integrations.
Responsive, offline-ready UI One unified interface that adapts to browser, tablet, and phone. Mobile offline lets field teams work without connectivity.
Real-time insights Embedded Power BI, Azure IoT telemetry, and AI forecasts surface the KPIs that drive profitability.
Rapid tailoring Low-code Power Apps and Power Automate let you adapt workflows, screens, and reports without expensive custom code.
Native Microsoft 365 & Teams integration Collaborate instantly, share documents, and track tasks—all from within the app.


Core Modules & Capabilities

Dinamika DMS is a portfolio of intelligent business applications that delivers superior operational efficiency and breakthrough customer experiences enabling businesses to become more agile and reduce complexity without increasing costs. Drive more efficiency, reduce costs, and create a hyperconnected business that links people, data, and processes across your organisation—enabling every team to quickly adapt and innovate.

Customer & Sales Journey Service & Operations Finance & Back-Office
  • Marketing, lead nurturing, and campaign ROI
  • Opportunity-to-invoice sales with CPQ
  • CPQ Unit Builder for trucks, heavy equipment, and vehicles
  • Delivery logistics & project-based billing
  • Complex and complete discount setup & approval
  • Customer service & case routing automation
  • Customer self-service order tracking
  • Workshop management for internal fleets & customer assets
  • Field-service mobility with resource scheduling & route optimisation
  • Workshop resource utilization driving
  • Auto scheduling & SLA-based task automation
  • Rental fleet management — availability, contracts, utilisation, and billing
  • Warranty tracking and automated claim processing
  • Corrective, Preventive & Predictive Maintenance
  • Full Maintenance, Labour & Agreement Service contracts
  • Workshop monitoring dashboard
  • Real-time budget control and cost tracking
  • Job/Project Management with multi-phase support
  • Seamless vendor onboarding & lifecycle management
  • Human Resources: leave, claims, payroll, attendance
  • Multi-company support & consolidation reports
  • Seamless connector to financial systems for GL, AR/AP, and inventory
  • Employee self-service: purchase requests, cash advances, reimbursements
  • Automated approval routing based on business rules and SLAs
  • AI generative & agentic intelligence for operations and decisions


Key Features at a Glance


  • Automated Sales Workflows – from lead to deal, complete with configurable approvals.
  • 360° Customer, Asset & Rental View – service history, warranty terms/expiry, rental contracts, and billing status in one place.
  • Preventive, Corrective & Predictive Maintenance – usage-based maintenance plans, IoT-based alerts, and automated work-order generation.
  • Inventory, Parts, Warranty & Rental Control – live min–max alerts, warranty entitlement checks, rental availability, and automated return/claim flows.
  • Mobile Technician & Rental App – offline work orders, parts lookup, rental check-in/out, photo capture, and workshop monitoring.
  • Analytics & KPIs – dashboards for sales funnel, workshop efficiency, parts turnover, rental utilization, budget variance, and warranty claim rate.
  • Project & Job Management – manage complex, multi-phase projects with time, cost, and resource tracking.
  • Budget Control – real-time tracking of spend vs allocation, with alerts and variance reports.
  • Vendor Onboarding & Management – streamline approvals, documentation, compliance, and supplier relationship tracking.
  • Human Resources Management – covers leave, payroll, attendance, timesheet, and claims processing.
  • AI Generative & Agentic Features – generate insights, suggest actions, automate processes, and assist users in decision-making.
  • Auto-Scheduling & SLA-Driven Automation – dynamically prioritize and assign tasks based on service level targets.
  • Case Routing & Customer Service Automation – automatically assign and escalate customer cases based on rules and availability.
  • Customer Self-Service Portal – track orders, manage service requests, and access support resources.
  • Multi-Company & Consolidation Reporting – centralised control and financial consolidation across business units.
  • Complex Discount Configuration & Approvals – rule-based discounts with automated approval workflows.


Proven at Scale

Dinamika DMS powers a nation-wide dealer network with thousands of users across sales floors, service bays, rental yards, and remote job sites—delivering:

  • 25 % faster sales-cycle time
  • 22 % higher rental-fleet utilisation
  • 18 % reduction in service backlog
  • 99.9 % platform uptime


Ready to Transform Your Dealership?

Break free from disconnected systems and manual spreadsheets. Experience Dinamika DMS—the unified, intelligent, and scalable platform that keeps your dealership ahead of the curve.

👉 Request a demo or connect with us on LinkedIn to learn more.